Boutiques are all the rage in the past few
years, popping up in small towns and even more online all over the country.
People have found ways to get fashionable clothing into the hands of everyday
people for affordable prices. Even the very, very small town I’m from has
multiple brick and mortar boutique shops.
If you’re someone who owns an online boutique,
there’s something to be said about the power of free things. It’s a universal
truth that everyone loves free things. Free food tastes better. Free games are
more fun to play. Why? Because they didn’t cost a thing. You didn’t have to go
out of your way to pay someone for a product, you just received it for free.
For nothing at all to you.
When it comes to running your online boutique,
you should make this one of your top priorities. Yes, it’ll cost you a little
bit of extra time and materials to add things to your shipping boxes. But also
yes, it’ll also pay off so much down the road. No matter if it’s cheap for you
to throw in or not, you have to be throwing extras in your boxes. It makes your
customer feel special to receive something more than they bargained for. They
feel like there is a lot of value in that box, meaning they’ll fill there’s a
LOT of value in the future shipping boxes they receive from your business.
So check out these essential ideas when it
comes to any box extras you should include with the clothing you send out to
your customers. Note that I did have handwritten letters on this list, but that
takes more of your time than the other options, and since time really is money,
you’re probably better off doing these next two instead.
Free
merch!
What customer doesn’t like free merch? I’m not saying you have to include hats or
free clothes, but things like stickers with your boutique’s logo on them are
something they can slap on their laptops, which is free advertising for your
company. Heck, even something like a mug with your company name on it for
customers who have bought X amount of dollars worth of product is great.
Coupons.
Alright, we know this may seem like you’re
losing revenue at first with coupons. And it may actually be the case. But the
more people catch on and use them, the more they actually spend. We suggest you figure out a way to give them
coupons during the holidays, for all of their purchases, and during abandoned
cart transactions. The more coupons they have, the more they spend. Don’t ever
forget that.
